A mock up is an image (PDF) that is used to explore design ideas. Once we select a mockup we like, I can then proceed with building the actual site.
There are some important things to keep in mind when looking at a mockup. These are:
- Any images and artwork are temporary placeholders to aid in concept these are not intended to be the final image selections
- The proposed home page appears on the left, the rest of the site ‘interior’ pages will follow the design on the right
- All text is meant to aid understanding concepts, in many cases ‘greek’ text is used, other titles and tags may be fictitious
- Backgrounds, colors, text, and styles used in the mockup can be changed
- Structural elements such as bars, curves, logos, are roughed – these graphic elements will be perfect in the real site
- Spacing between elements (whitespace) may be inaccurate in the mockup – spacing will be optimized in the real site
- A hand icon may be used to demonstrate what will happen when a user rolls over, or clicks an item
Mockups are intended to represent a real website as close as possible. Some details in the actual site may be different due to the way HTML is constructed and how a browser renders each element.